What makes the Coaches at Insights Group different?

Anyone can call themselves a Coach. The difficulty is that most Coaches do not have the education, training, and experience to help clients in the most efficient and successful ways. The Coaches at Insights Group have all three levels within their backgrounds to produce optimal results for their clients. With doctoral degrees in Clinical Psychology, and specialized in cognitive-behavioral strategies, they have the highest level of education and training in how the brain works and functions in controlling behavior, emotions, and reactions. Additionally, they are trained and undergo continuing training as Coaches through the College of Executive Coaching, a program accredited by the International Coaching Federation (ICF).

When you work with a Coach at Insights Group, you are getting the most qualified level of coaching, as well as their dedication to help you create individualized strategies and plans to achieve your ultimate goals. It is this combination of education, training, experience, and dedication which makes our Coaches different.

In the coaching relationship, the client is the expert in his or her life and work experience.

With this foundation, the Coach acts as a partner to help the client reach his or her personal and professional goals. The Coach listens and observes the client in order to customize the coaching experience to meet the unique needs of the client.

Solutions and strategies develop from the client’s life and work experiences, and the Coach offers support to enhance the skills, resources and creativity already inherent to the client.

Overall, coaching results in clients achieving fulfilling, positive results in their performances and their overall quality of living. The client can expect his or her Coach to:

  • Discover, clarify, and align what the client wants to achieve;
  • Encourage client self-discovery;
  • Elicit client-generated solutions and strategies; and
  • Hold the client responsible and accountable.

What is the difference between coaching and therapy?

This is a common question and one discussed more extensively here. Ultimately, coaching is about focusing on the present to create a desired future, while therapy focuses on the past to make improvements in the present. Coaching and therapy, particularly cognitive behavioral therapy, focus on solution-based approaches, with therapy looking to improve dysfunction and coaching identifying strengths to achieve goals. If you are not sure which approach is right for you, give Insights Group a call to discuss the differences and the practitioners available to work with you.

Learn More About Our Specialized Coaching Services


What if going to work filled you with excitement and energy?


What if you could make your relationship stronger, more satisfying, and build lifetime success?


What if you could break through the mental blocks to get to your optimal level of performance?


What if you could create the life you have always envisioned?